TPG, an alternative asset firm, Abu Dhabi Investment Authority, a sovereign wealth fund, and Temasek, an investment company, lead a $350m investment in The CrownX, a retail platform, of Masan Group, a food and beverage company. "Powered by its rising middle class and rapid urbanization, Vietnam is well-positioned to be a significant driver of the next chapter of Asia's consumption story. Having witnessed Masan's turnaround of WinCommerce (WCM), we believe that The CrownX is the platform to capture this opportunity. They will develop the ecosystem further to expand their services to create value for all Vietnamese consumers. Leveraging our deep experience investing across the consumer sector and in Southeast Asia, we look forward to working with the management team at The CrownX to accelerate the company's vision," David Tan, TPG Capital Asia Managing Director.