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New Deal


Announced

Summit Partners completed a $120m investment in Mavrck.

Financials

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Transaction Value£90m
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

Acquisition

Friendly

Domestic

Media Agencies

Private Equity

Completed

Minority

influencer marketing

Private

Single Bidder

Synopsis

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Summit Partners, a private equity firm, completed a $120m investment in Mavrck, an influencer marketing platform. The new funding will help accelerate the company’s product expansion and support Mavrck’s mission to build the operations cloud to power and execute all types of social proof at scale. “The trust economy, built upon the rise and acceleration of digital democratization and fueled by social proof, has arrived, and with it comes a new set of rules, behaviors and opportunities for brands, creators and consumers. This investment will help us to take petabytes of historical data and build recommendation engines to connect enterprise marketers with the right creators, the right way, at the right cost," Lyle Stevens, Mavrck Co-Founder & CEO.

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