Announced
Financials
Sources
Tags
United States
Acquisition
Friendly
Domestic
Media Agencies
Private Equity
Completed
Minority
influencer marketing
Private
Single Bidder
Synopsis
Summit Partners, a private equity firm, completed a $120m investment in Mavrck, an influencer marketing platform. The new funding will help accelerate the company’s product expansion and support Mavrck’s mission to build the operations cloud to power and execute all types of social proof at scale. “The trust economy, built upon the rise and acceleration of digital democratization and fueled by social proof, has arrived, and with it comes a new set of rules, behaviors and opportunities for brands, creators and consumers. This investment will help us to take petabytes of historical data and build recommendation engines to connect enterprise marketers with the right creators, the right way, at the right cost," Lyle Stevens, Mavrck Co-Founder & CEO.
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