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Announced

Completed

United Talent Agency completed the acquisition of MediaLink from Ascential for $125m.

Financials

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Transaction Value£94m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales2.8x
EV/EBITDA12.38x
Share Price Premium-
One Off Charge-

Tags

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Private

Domestic

Majority

United States

Friendly

Single Bidder

Management Consulting

Acquisition

Completed

marketing consultancy

Synopsis

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United Talent Agency, a global talent, entertainment and sports company, completed the acquisition of MediaLink, a media and marketing firm, from Ascential, the specialist information, analytics and eCommerce optimisation company, for $125m. "We are pleased that MediaLink has found an excellent home, in UTA, that will leverage its uniquely talented team while further developing its specialist advisory services in the media and marketing ecosystem. For Ascential, this transaction will enable accelerated investment in data driven, subscription revenue streams, while also continuing to simplify the focus of the Group overall," Duncan Painter, Ascential CEO.

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