Announced
Completed
Financials
Tags
Private
Domestic
Majority
United States
Friendly
Single Bidder
Management Consulting
Acquisition
Completed
marketing consultancy
Synopsis
United Talent Agency, a global talent, entertainment and sports company, completed the acquisition of MediaLink, a media and marketing firm, from Ascential, the specialist information, analytics and eCommerce optimisation company, for $125m. "We are pleased that MediaLink has found an excellent home, in UTA, that will leverage its uniquely talented team while further developing its specialist advisory services in the media and marketing ecosystem. For Ascential, this transaction will enable accelerated investment in data driven, subscription revenue streams, while also continuing to simplify the focus of the Group overall," Duncan Painter, Ascential CEO.
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