Announced
Synopsis
Tiger Global, a private equity firm, led a $325m Series E funding round in Rokt, an e-commerce technology services provider. Additional investors include Wellington Management, Whale Rock Capital Management, Pavilion Capital and Square Peg. "Customers are demanding a more relevant ecommerce experience and businesses need to ensure they have the right economics to be able to grow. We're thrilled to partner with Tiger Global and the rest of this prestigious group of investors to accelerate our product development and global expansion efforts and enable more partners to boost their profitability, connect brands to new customers, and deepen engagement and loyalty," Bruce Buchanan, Rokt CEO.
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