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Synopsis
Comscore, a cross-platform measurement company, completed the acquisition of Shareablee, a marketing analytics and measurement company. Financial terms were not disclosed. “Comscore is committed to the future and helping customers have a comprehensive view of the consumer across platforms, while understanding the unique engagement on premium video. The future of measurement would not be complete without including the impressions delivered by the social media platforms.For marketers, this inclusion into our currencies will present great opportunity to maximize their outcomes on advertising investments. We see many opportunities to help our clients grow their viewing audiences and maximize their impact using social platforms,” Bill Livek, Comscore CEO and Executive Vice Chairperson.
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