Omnicell completed the acquisition of MarkeTouch Media for $82m.

Omnicell, an integrated suite of clinical infrastructure and workflow automation solutions provider for healthcare facilities, completed the acquisition of MarkeTouch Media, a provider of interactive solutions that streamline and automate client communications via voice, fax, SMS/text, web or smartphone, for $82m. "Advanced, personalized communications, driven through SaaS-based solutions, play a critical role in enabling retail pharmacies and health plans to measurably improve patient health outcomes and retention while driving profitability. The addition of MarkeTouch Media is intended to further strengthen Omnicell’s Advanced Services portfolio and extend our leadership position as a trusted technology partner for all sectors of pharmacy and associated healthcare stakeholders," Randall Lipps, Omnicell Chairman, President, CEO and Founder.