March Capital, a private equity firm, led a $15m Series A round in Gr4vy, a cloud-native payments orchestration firm, with participation from Nyca Partners, Activant Capital and Plug and Play Ventures. "Worldwide growth in various payment methods and processors has led merchants to build increasingly complex payment infrastructure that's highly inflexible when it comes to the fintech and payments market. Payment orchestration shouldn't be overly complicated. Our cloud-native POP delivers modern payment infrastructure and allows merchants to expand and manage payment methods, services and transactions in a no-code/low code fashion with just a few clicks. As we continue to supercharge merchants' payment stacks and deliver new products and services, we're honored to have the backing of such trusted names in venture capital, such as March Capital," John Lunn, Gr4vy Founder and CEO.