Ethos completed the acquisition of Tomorrow Ideas.

Ethos, a life insurance provider, completed the acquisition of Tomorrow Ideas, a startup, which democratizes access to critical financial instruments such as legal wills and trusts, for free. Financial terms were not disclosed. "Tomorrow and Ethos share the belief that bringing financial freedom to everyone requires reimagining the business models and the tech stack that will make change possible. Everyone deserves a simple and effective way to protect their family, and our shared vision made this a natural fit. Together we'll be able to help millions of families plan for a secure future, and have a meaningful impact in the world," Dave Hanley, Tomorrow CEO.