Thrasio, a next-generation global consumer goods company, completed the acquisition of major stake in Lifelong Online, a home appliances brand, from Tanglin Venture Partners, a venture capital firm and the Hero Group, a consumer food manufacturer and marketing company, for $200m. "We are building a technology-first, next-generation consumer goods company. Thrasio's acquisition expertise and the strength of our platform across ecommerce, D2C, Amazon, and Flipkart are a perfect match. We are already in active discussions with a number of sellers, and we're excited to help Indian entrepreneurs realize the full potential of their brands and products. With lucrative exit options for founders, we hope to encourage even more brands and sellers to join the D2C ecosystem in India," Bharat Kalia, Lifelong Online CEO.