Verdane, a growth equity investor, agreed to acquire a majority skate in Papirfly, a developer of brand activation management software, from Standout Capital, a private equity firm. Financial terms were not disclosed. “With one of the most active investor in software growth companies in Northern Europe onboard, I am confident that Papirfly Group is well positioned to become a global leader within brand activation management. In a time of distributed work teams and digitalised workflows, the business need for a single internal destination to communicate brand identity consistently and effectively to global audiences is imperative. Together with Verdane, we will transform how the world engages with brands," Karl Fredrik Lund, Papirfly CEO.