Orangewood Partners, a private equity firm, led a $40m round in Win Brands Group, an omnichannel retail platform. "We are excited to announce our investment in Win Brands Group, which has skillfully designed an unmatched operating system to support growing e-commerce brands. At Orangewood, we have closely followed the trend of e-commerce brand consolidation, and Win's team of experts bring the ideal mix of product innovation and expansion capabilities. As such, the brands they've acquired have proven to grow faster and operate more efficiently than the competition. As partners, we're eager to help accelerate the company's already rapid growth and continue to drive value for consumer brands in this new age of retail," Neil Goldfarb, Orangewood Managing Partner.