Tiger Global, a private equity firm, led a $40m funding round in Novi Connect, a software development firm, with participation from Defy.vc and Greylock. "Pre-Novi, brands would spend weeks hunting down materials and interpreting disparate material documentation to determine if they met complex industry standard. Novi collects, digests, and digitizes all of this data, ensuring real-time accuracy against ever-changing standards and claims, which allow our users to make procurement decisions around sustainability more efficiently and with confidence," Kimberly Shenk, Novi Connect Founder and CEO.