Innovid, a TV advertising delivery and measurement platform, agreed to acquire TVSquared, a measurement and attribution platform for converged TV, for $160m. “By digitizing cross-platform TV advertising, we believe this combination will give advertisers, across the ecosystem, everything they need to transact at scale. Together, TVSquared and Innovid are at the center of TV’s transformation, meeting the market’s needs for a converged TV measurement alternative," Jo Kinsella, TVSquared President.