Two Circles, a sports marketing agency, completed the acquisition of LiveWire, a marketing agency. Financial terms were not disclosed. “LiveWire are the leaders in using sports content to win attention in the digital world, and we’re so excited for the opportunities this announcement can bring. We believe data and content are key levers for success as sports organisations shift to a direct-to-consumer commercial model – and by complementing our data-driven expertise with LiveWire’s content capabilities, we will supercharge our ability to grow audiences, increase conversion, and create new commercial rights opportunities for our clients," Gareth Balch, Two Circles CEO.