Spotify to acquire Podsights.

Spotify, a Swedish audio streaming and media services provider, agreed to acquire Podsights, a provider of podcast advertising. Financial terms were not disclosed. "Advertisers come to Spotify to reach our engaged and immersed audience. But, according to a recent Advertiser Perceptions survey, measurement and attribution remain the two biggest unsolved challenges for podcast advertisers. Spotify plans to solve this pain point through the acquisition of Podsights. As part of Spotify, Podsights will be able to utilize Spotify’s technology and intelligence to bring more accurate measurement and actionable insights to podcast advertisers around the world," Spotify.