ASG Iberia Advisors completed the acquisition of Hard Rock Hotel Madrid from ActivumSG Capital for $74m.

ASG Iberia Advisors, a global investsment company, completed the acquisition of Hard Rock Hotel Madrid from ActivumSG Capital, a private equity firm, for $74m. “We’ve taken this hotel project from a concept through to an operational asset primed for new ownership, in line with our development strategy of creating and selling great hotels.Our pan-European hotel strategies started in 2015, when we began to assemble a portfolio of assets in Spain’s major destinations. We went on to acquire Odyssey Hotel Group last year for scaling its footprint across the continent. We’re positive about the sector, anticipating a rebound in tourism and eventually business travel as the COVID19 pandemic recedes, so we’re looking for fresh investment opportunities,” Brian Betel, ActivumSG Head of Direct Transactions in Europe.