Announced
Synopsis
Kraft Heinz, an American multinational food company, and TheNotCompany, a food tech start-up, agreed to form a joint venture designed to reimagine global food production and advance toward a more sustainable future. Financial terms were not disclosed. "The joint venture with TheNotCompany is a critical step in the transformation of our product portfolio and a tremendous addition to our brand design-to-value capabilities. It helps deliver on our vision to offer more clean, green, and delicious products for consumers. We believe the technology that NotCo brings is revolutionizing the creation of delicious plant-based foods with simpler ingredients," Miguel Patricio, Kraft Heinz CEO.
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