Mirabaud, Chalhoub and BPI led a €10m funding round in La Bouche Rouge.

Mirabaud, Chalhoub and BPI led a €10m funding round in La Bouche Rouge, a beauty products retailer. With this new funding round, La Bouche Rouge aims to accelerate its growth, particularly in China and the Middle East. E-commerce accounts for most of the brand’s sales followed by the American, Chinese, and French markets. In the next 12 months, the company might even open a first boutique in China, its third largest market.