Felicis Ventures led a $20m Series A funding round in Disco.

Felicis Ventures, a boutique venture capital firm, led a $20m Series A funding round in Disco, an AI-driven partnership software, with participation from Shopify, Sugar Capital, Bessemer Venture Partners, Indicator Ventures, RiverPark Ventures, Vibe Capital and Not Boring Fund. "Unlike centralized marketplaces where merchants have limited visibility into their customers, we are building a future where independent brands can join forces and benefit from their collective power. By giving them the tools and data to work together across partnerships, marketing, and merchandising, Disco is unlocking a massive opportunity for merchants to attract and retain new customers at scale," Conner Sherline, Disco Founder and CEO.