Wormhole Capital, an investment firm, led a $100m Series B funding round in Swiftly Systems, a developer of a digital platform, with participation from Liquid2 Ventures, Bramalea, Gaingels, Silicon Ventures, Proof VC, Western Technology Investment, Sand Hill Angels and The Martin Family. “Retailers need to act now to connect the digital and in-store experience and capitalize on the $100bn retail media opportunity. Those that don’t connect the digital and in-store customer experience risk becoming obsolete and are handing over loyal customers and advertising revenue to the competition. Swiftly gives power back to retailers by providing a complete and flexible solution for in-app and in-store shopping enabling them to meet their customers where they’re shopping," Henry Kim, Swiftly Co-Founder and CEO.