Naviga completed the acquisition of Abacus.

Naviga, a provider of software and services powering media-rich industries, completed the acquisition of Abacus, a SaaS digital subscription and audience insight supplier. Financial terms were not disclosed. “We are happy to announce the addition of Abacus to the Naviga family. Abacus brings award winning software that has been proven to help brands and communities grow engagement and revenue with personalized digital experiences. Combining this functionality with Naviga’s existing Content Engagement Platform will provide our customers with exceptional opportunities to provide targeted offers and relevant content driven by data insights across multiple channels," Scott Roessler, Naviga CEO.