i80 Group, an investment firm, completed a $204m investment in Society Brands, a tech-enabled consumer products company. "Society Brands is a new Amazon aggregator coming into the space with a differentiated 'founder- friendly' approach to acquiring businesses. Society Brands is one of the first to encourage the founder to stay on board and be part of something meaningful in the future. With this unique model and its well-equipped executive team, we are confident in Society Brands' ability to take acquired companies to the next level," Asher Hochberg, i80 Group Managing Director.