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Synopsis
Spectrum Equity, a private equity company, led a funding round in Customer.io, a customer engagement platform allowing product-led growth businesses to aggregate their first-party data in order to send relevant communication, with participation from Oregon Venture. “Colin and team have consistently taken the long-term approach to company building by being focused on product and customer experience over the last ten years. During that time they also have built a very successful hybrid self serve and sales-assisted model which allows frictionless onboarding and an ability to seamlessly grow along with their customers. We have seen first hand how Customer.io has enabled their users to be more product-centric in their growth and to unlock the value of their first-party data to drive meaningful customer interactions,” Pete Jensen, Spectrum Equity Managing Director.
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