PZ Cussons, a consumer goods company, completed the acquisition of 92% stake in Childs Farm, a baby and child personal care brand, for £40. “The foundations of our new strategy ‘Building Brands for life, Today and for future generations’ are firmly in place and are delivering results. As we transition from turnaround to transformation, we are delighted to take this important step to accelerate growth in our core categories and priority markets. Over the past decade, Joanna and her talented team have built a category-leading brand, loved by millions of parents seeking the very highest quality products for their children," Jonathan Myers, PZ Cussons Chief Executive Officer.