Announced
Completed
Financials
Tags
data integration
Switzerland
Acquisition
Private
Cross Border
Single Bidder
Completed
Friendly
big data
digital media
brand marketing
Majority
Digital Services
Synopsis
TripleLift, an advertising technology company, completed the acquisition of 1plusX, a first-party data activation platform, Swisscanto Holding, an asset management company, and DG Daiwa Ventures, an investment company, for $150m. "The combination of TripleLift and 1plusX means publishers and marketers will have a scaled, independent platform that is designed for the privacy-centric future. Now thousands of TripleLift publishers can access 1plusX's best-in-class technology to leverage first-party data and TripleLift advertisers can apply that same data to targeting capabilities made for the privacy era. No third-party cookies required," Eric Berry, TripleLift Co-Founder & CEO.
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