TripleLift completed the acquisition of 1plusX from Swisscanto Holding and DG Daiwa Ventures for $150m.

TripleLift, an advertising technology company, completed the acquisition of 1plusX, a first-party data activation platform, Swisscanto Holding, an asset management company, and DG Daiwa Ventures, an investment company, for $150m. "The combination of TripleLift and 1plusX means publishers and marketers will have a scaled, independent platform that is designed for the privacy-centric future. Now thousands of TripleLift publishers can access 1plusX's best-in-class technology to leverage first-party data and TripleLift advertisers can apply that same data to targeting capabilities made for the privacy era. No third-party cookies required," Eric Berry, TripleLift Co-Founder & CEO.