MergerLinks Header Logo

Announced

Completed

MarketCast completed the acquisition of Phoenix Marketing International.

Synopsis

MarketCast, a provider of marketing research services, completed the acquisition of Phoenix Marketing International, a research and analytics provider. Financial terms were not disclosed. "The acquisition of Phoenix supports MarketCast's vision of creating the most tech and data-forward research business on the planet, where primary research is combined with big data to determine what fans watch, buy, and listen to most, and why they choose to watch, buy, and listen. We see tremendous opportunity to bring these two businesses together, combining our unique media research and big data expertise to innovate new ad effectiveness solutions," John Batter, MarketCast CEO.

Show Details & Financials

Did you work on this deal?

Showcase your expertise to over 3 million dealmakers and industry leaders on Datasite.

Sort

By continuing, you agree to our Terms & Conditions and our Data Privacy Policy

© COPYRIGHT 2024 MERGERLINKS LIMITED.

ALL RIGHTS RESERVED.

15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.

CONTACT US