MarketCast completed the acquisition of Phoenix Marketing International.

MarketCast, a provider of marketing research services, completed the acquisition of Phoenix Marketing International, a research and analytics provider. Financial terms were not disclosed. "The acquisition of Phoenix supports MarketCast's vision of creating the most tech and data-forward research business on the planet, where primary research is combined with big data to determine what fans watch, buy, and listen to most, and why they choose to watch, buy, and listen. We see tremendous opportunity to bring these two businesses together, combining our unique media research and big data expertise to innovate new ad effectiveness solutions," John Batter, MarketCast CEO.