Bridgepoint, a private equity investor, completed the acquisition of a majority stake in Inspired Thinking Group, a marketing activation company, from Equistone Partners Europe, an investment firm. Financial terms were not disclosed. "Team ITG is a successful marketing operations services business with a compelling software offering, CanopyCloud. It operates in a very large, growing and fragmented market that benefits from the increasing need for automation driven by the shift to digital and personalised marketing. We're excited to be backing the team at a crucial time as they scale their technology offering and become increasingly global – areas where we can provide the necessary expertise to accompany them on this next stage in their journey," Emma Watford, Bridgepoint Partner.