Diageo completed the acquisition of 21Seeds.

Diageo, a producer of branded premium spirits completed the acquisition of 21Seeds, a manufacturer of fruit-infused tequila. Financial terms were not disclosed. “21Seeds is one of the fastest-growing brands in the increasingly popular flavoured tequila segment and we are delighted to welcome it into our tequila portfolio. This acquisition is in line with our strategy to acquire high growth brands in fast growing categories. It is particularly special to me given Diageo’s longstanding commitment to champion inclusion and diversity, and we look forward to working with this dynamic trio of female entrepreneurs to continue growing 21Seeds," Debra Crew, Diageo President of North America.