Gupshup, a conversational intelligence software, agreed to acquire Active.Ai, a developer of a conversational-based artificial intelligence platform. Financial terms were not disclosed. “Using conversational AI, Gupshup is helping global businesses establish new and exciting ways to engage with consumers in a more natural and contextual manner. Active.Ai’s robust CBaaS platform adds more vertical depth to our product stack, giving BFSI customers the tools to create intelligent, frictionless micro conversations with consumers using voice, video and messaging channels. We are happy to welcome the Acitve.Ai team to the Gupshup family and look forward to driving the next phase of innovations in conversational engagement and commerce," Beerud Sheth, Gupshup Co-Founder and CEO.