Fullbay, a cloud-based shop management software designed for heavy-duty commercial repair shops, completed the acquisition of Dieselmatic Digital, a digital marketing agency focused on diesel repair shops. Financial terms were not disclosed. “Dieselmatic is a great fit with Fullbay and for our clients. Their existing brand equity combined with their demand-generating digital marketing services grows our scope and capabilities. Dieselmatic will drive more business into shops, while Fullbay will help shops execute on that business as efficiently as possible,” Patrick McKittrick, Fullbay CEO.