Alpha Private Equity to acquire Impact Field Marketing Group from 21 Invest.

Alpha Private Equity, a private equity investment firm, agreed to acquire Impact Field Marketing Group, a provider of solutions enabling its clients to roll-out their sales and marketing strategy across physical, mobile and digital channels, from 21 Invest, a European group investing in mid-market companies. Financial terms were not disclosed. "This operation allows IFMG to continue its development. Our platform is ready to build a European leader in its market. We have, with 21 Invest, whom I would like to thank for the work done, transformed and prepared our company for the next phase. Today we provide solutions allowing us to implement the marketing and sales strategies of our customers. We are very happy to continue our entrepreneurial adventure with a leading financial partner. The Alpha teams immediately understood our strategy and were able to show us the added value they can bring to IFMG, both in supporting our international development and in enriching our solutions, particularly digital ones," Jean-Dominique Castellani, Impact Field Marketing Group CEO.