Bregal Milestone, a European technology growth capital firm, led a $70m funding round in Productsup, a P2C software company, with participation from Nordwind Capital. "What was once a simple task of bringing products to consumers has become an overwhelmingly complex process for today’s businesses. We’re in a new era of commerce where outdated approaches are no longer effective. This funding will allow us to work toward our mission to radically rethink how companies manage their products within the commerce ecosystem, ultimately empowering our customers to turn complexity into a competitive advantage," Vincent Peters, Productsup CEO.