Ubisoft, a French video game company, and Galaxy Interactiv, a venture capital firm focused on interactive content and technology companies, led a $8m funding round in Gadsme, an advertising company that offers advertising specifically for video games as well as sports. "For more than two years, we three co-founders bootstrapped the company to build the most technically advanced Immersive Ads solution. For our seed round we wanted to find partners that could bring vast knowledge and expertise into our business. Not just provide capital, but genuine experiences and learnings in the exact industry we operate in. With Galaxy Interactive, Ubisoft, and other major games company founders as shareholders, we’re now poised and ready to execute on our vision," Guillaume Monteux, Gadsme CEO and co-founder.