Vitruvian Partners backed-Sykes Holiday Cottages to acquire Forest Holidays.

Vitruvian Partners backed-Sykes Holiday Cottages, a holiday cottage rental agency, to acquire Forest Holidays, an operator of environmentally sensitive cabins. Financial terms were not disclosed. "As the UK’s leading provider of woodland accommodation, Forest Holidays is the perfect complement to our existing holiday cottage rental business, offering our respective customers an unrivalled choice and quality of accommodation across a variety of settings. We’ve been impressed by what Bruce McKendrick and his team have achieved and are excited by our common purpose with a focus on environment, local and rural communities at the core of our businesses. It's also a transformative acquisition for Sykes which creates a UK-focused multi-brand holiday group with market-leading technology, service and product. Looking ahead, we're ideally placed to fly the flag for UK tourism and showcase the very best our islands have to offer from coast to country," Graham Donoghue, Sykes Holiday Cottages CEO.