Silver Lake, an American global private equity firm, led a $150m Series C round in Genies, the avatar technology company shaping the leading edge of Web3 culture, with participation from BOND, NEA, and Tamarack Global. "We believe avatar ecosystems are going to shape Web3 the same way that mobile apps defined Web2. With every advancement of the internet, an expansive new region of entrepreneurial skill sets is born. In Web3, Gen Z avatar ecosystem builders are going to be the leaders of innovation and, through our creator tools, we strive to empower their wildest imaginations, ideas, and experiences as avatar creations," Akash Nigam, Genies CEO.