Eldridge, a holding company, led a $198m funding round in Viral Nation, a global digital and social agency group, with participation from Maverix Private Equity. "Viral Nation's expertise in connecting brands, creators, and audiences gives them unique insight into the broader needs of organizations and individuals embracing new media. We're excited to partner with them on expansion and innovation that enables everyone to grow and thrive across the entire social ecosystem," Todd Boehly, Eldridge Co-founder, Chairman and CEO.