TPG Capital, a global alternative asset management firm, led a $200m Series F round in Salsify, an e-commerce software startup, with participation from Permira, Neuberger Berman and Cap Table Coalition. "Seamless customer experiences are core to any company's success, and our customers need the tools and data to optimize that experience. This new investment led by TPG and our partnerships with these leading investors will fuel Salsify's ability to continue our aggressive product innovation while increasing the value we drive for our customers, partners, and employees around the world," Jason Purcell, Salsify CEO.