Announced
Financials
Sources
Tags
social media analytics
Pending
Private
Majority
Single Bidder
Acquisition
Friendly
Media Agencies
Cross Border
Denmark
Synopsis
Kantar, a provider of market research services to the automotive, fast-moving goods, energy and financial sectors, agreed to acquire Blackwood Seven, a developer of cloud-based media analytics and predictive sales modeling platform. Financial terms were not disclosed. “Kantar’s well-established credentials in ROI analysis are bolstered significantly by the addition of Blackwood Seven’s technology solution. Clients, including Honda, Suncorp and Telenor, already use their solution for budget setting, competitor analysis, reducing customer acquisition cost, measuring brand equity and minimising customer churn. The move will give Kantar’s global roster of clients access to the more granular analytics it provides, alongside the strategic guidance we are known for," Ted Prince, Kantar Chief Product Officer.
Search a database of more than 250,000 verified dealmakers
Receive automated updates on global transactions
Follow the activity, relationships and transactions of top dealmakers
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.