Kantar to acquire Blackwood Seven.

Kantar, a provider of market research services to the automotive, fast-moving goods, energy and financial sectors, agreed to acquire Blackwood Seven, a developer of cloud-based media analytics and predictive sales modeling platform. Financial terms were not disclosed. “Kantar’s well-established credentials in ROI analysis are bolstered significantly by the addition of Blackwood Seven’s technology solution. Clients, including Honda, Suncorp and Telenor, already use their solution for budget setting, competitor analysis, reducing customer acquisition cost, measuring brand equity and minimising customer churn. The move will give Kantar’s global roster of clients access to the more granular analytics it provides, alongside the strategic guidance we are known for," Ted Prince, Kantar Chief Product Officer.