Helen of Troy completed the acquisition of Recipe Products from BFG Partners for $150m.

Helen of Troy, a designer, developer and worldwide marketer of consumer brand-name home, outdoor, health, wellness, and beauty products, completed the acquisition of Recipe Products, a provider of haircare products, from BFG Partners, a private equity firm, for $150m. “Helen of Troy has a talent for spotting exceptional indie brands that do things differently, and turbo charging them. So, from the get-go we knew that Curlsmith would be a compelling strategic fit. As a market-leading textured haircare brand, Curlsmith both complements and brings a new dimension to their already enviable prestige haircare portfolio," Michal Berski, Recipe Products Founder and CEO.