Avianca, a flagship of a group of ten Latin American airlines, agreed to merge with Irelanda Aviation-backed Viva, a low-cost airline. Financial terms were not disclosed. “This new and robust group of airlines will benefit customers by using a more efficient cost structure to offer lower fares, a route network that delivers direct connections between destinations, a strong loyalty program, and friendly and efficient service. In addition, the combination will help ensure that customers in Colombia and Latin America have two airlines that serve the Latin American market," Roberto Kriete, Avianca main shareholder and Chairman of the Board of Directors.