PureSpectrum completed the acquisition of Dalia.

PureSpectrum, a complete end-to-end market research and insights platform provider, completed the acquisition of Dalia, a company which provides a technology solution to reach people around the world through mobile devices. “PureSpectrum has been a trusted partner of Dalia for many years and we couldn’t think of a better home for our programmatic sampling platform. This transaction now enables us to fully focus on Latana and to develop the next generation of brand analytics,” Nico Jaspers, Dalia CEO.