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Synopsis
DISQO, a customer experience platform, completed the acquisition of Feedback Loop, the agile research platform that business teams rely on to test ideas directly with target consumers before they bring products or campaigns to market. Financial terms were not disclosed. The acquisition accelerates DISQO’s mission to build the most trusted platform that fuels brand growth by connecting consumers’ sentiments to their online behaviors. With the addition of Feedback Loop, DISQO facilitates a comprehensive understanding of brand, product, and customer experiences for any organization, from SMBs to enterprises.
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