Credo Capital, a tech-enabled credit investor, and Fortress Investment Group, an investment management, firm lead a $376m Series A round in Bloom, a capital provider. “We are not another revenue-based lender. We estimate that eCommerce merchants have incurred £125-£200m ($157-$251m) in excess fees based on the current pricing status quo. That’s money that could have been used for more stock, increased ad spend, or customer incentives. We saw an opportunity to innovate rather than simply join the herd. So we did," James Hickson, Bloom CEO.