.
MergerLinks Header Logo

New Deal


Announced

Completed

GoDigital Media Group completed the acquisition of Eastern Mountain Sports and Bob’s Stores from Frasers Group.

Synopsis

GoDigital Media Group, a diversified multi-national conglomerate, completed the acquisition of Eastern Mountain Sports, an outdoor clothing and equipment retailer, and Bob’s Stores, a chain of 27 retail stores, from Frasers Group, a British retail and intellectual property group. Financial terms were not disclosed. “The outdoor adventure and work markets perfectly align with our business model to serve specialized audiences with huge potential. We seek to sell through a combination of owned and operated e-commerce storefronts, third-party digital storefronts, and traditional retail partners. This transaction also presents a great opportunity to apply our prowess in product development, supply chain, and e-commerce across all of our brands,” Jason Peterson, GoDigital CEO.

Show Details & Financials

Market Context

Search a database of more than 250,000 verified dealmakers

Receive automated updates on global transactions

Follow the activity, relationships and transactions of top dealmakers

No credit card required

© COPYRIGHT 2024 MERGERLINKS LIMITED.

ALL RIGHTS RESERVED.

15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.

CONTACT US