GoDigital Media Group completed the acquisition of Eastern Mountain Sports and Bob’s Stores from Frasers Group.

GoDigital Media Group, a diversified multi-national conglomerate, completed the acquisition of Eastern Mountain Sports, an outdoor clothing and equipment retailer, and Bob’s Stores, a chain of 27 retail stores, from Frasers Group, a British retail and intellectual property group. Financial terms were not disclosed. “The outdoor adventure and work markets perfectly align with our business model to serve specialized audiences with huge potential. We seek to sell through a combination of owned and operated e-commerce storefronts, third-party digital storefronts, and traditional retail partners. This transaction also presents a great opportunity to apply our prowess in product development, supply chain, and e-commerce across all of our brands,” Jason Peterson, GoDigital CEO.